Research-Backed Skincare for Real Skin Concerns
We read the skincare research for acne, fine lines, dark spots, redness, and sensitive skin — and everything started to make sense. Now you can find a skincare routine that works for your skin, based on the research…like we did.
Thoughtfully formulated skincare for women who are done with skincare hype.
Evidence-Led Ingredients
Simple Routines
Fast US Shipping
YOU KNOW YOUR SKIN PROBLEMS - NOW FIND THE FORMULA THAT HELPS
Shop by Skin Concern
Breakouts & Acne-Prone
For congested, breakout-prone skin. Niacinamide, green tea, and tea tree to clarify and calm.
Shop Breakouts
Fine Lines & Firmness
For the look of fine lines and firmness. Retinol, peptides, DMAE, and CoQ10.
Shop Firming
Dark Spots & Uneven Tone
For the look of dark spots and uneven tone. Vitamin C, niacinamide, and kojic acid.
Shop Brightening
Redness & Sensitivity
For the look of calmer, less red skin. Centella, bisabolol, niacinamide, and aloe.
Shop Calming
Dry & Sensitive Skin
For dry, dehydrated, sensitive skin. Hyaluronic acid, ceramides, and squalane.
Shop Hydration
I've tried every skincare brand out there. I didn't know why they would seemingly work for a while and then stop. Now I know. And now, for the first time in my adult life, I don't have to reach for foundation every morning.
How To Address Your Skin Concern
Redness
Daily Cleanser
Cleanse without stripping the barrier with Licorice and Mushroom Extract.
Dark Spots
Glow Serum
Brighten uneven tone with Vitamins B3, C, and E — face, neck, and décolletage.
Fine Lines
Face Serum
Smooth the look of fine lines with Retinol in liposomes — gentler than standard retinol.
Why Sorrel formulas are different
We formulate for logic—not trend cycles.
Most skincare brands market ingredients. We focus on how ingredients work together, why they're included, and what problem the formula is designed to solve.
Because informed customers deserve clear explanations—not marketing theater.
Multi-Depth Hydration
Our Hydration Serum uses four molecular weights of hyaluronic acid to support hydration across different layers of the skin surface.
Smarter Antioxidant Support
Niacinamide with vitamins C and E helps support brightness, environmental defense, and overall skin resilience.
Firmness-Focused Formulation
DMAE and CoQ10 were selected specifically for concerns around visible firmness, elasticity, and mature skin support.
Simpler Routines
We believe most people don't need a 12-step routine—just thoughtfully formulated products that make sense together.
The evidence
The ingredients, the research, and the reason why
We would rather show our work than ask you to trust it. Every active in the line is chosen from published research, and we explain the evidence in plain language — including where it is still thin.
Frequently Asked Questions
Why is everything made without fragrance?
Added fragrance is one of the most common causes of irritation, and it does nothing for the health of skin. We leave it out. Read the research on fragrance.
Are the actives dosed at levels the research supports?
That is the standard we choose by. Many products add an active at a fraction of the studied level just to name it on the label. We look for formulas dosed to match the evidence. See how dosing works.
"Cosmetic, not drug" — what does that mean?
Our products are cosmetics under US law. They are made to support the look and feel of skin; they are not intended to diagnose, treat, or prevent any condition.
How do I know the claims are real?
Every claim links to the study behind it. Our research library walks through the evidence, and its limits, in plain language. Browse the research.
Who makes Sorrel & Co?
A mother and son, Kris and Connor, based in Billings, Montana. Connor's background is in microbiology. Read our story.
Where should I start?
Start with your main concern: breakouts, fine lines, dark spots, redness, or dry skin. Each links to the formulas matched to it.
What Women Are Saying
"I'm a beginner with oily skin that reads the ingredients first. I love Sorrel & Co."
— Trina
"Sorrel & Co is helping me find how to deal with fine lines and skin firmness"
— Ara
"I am one of those that reads the labels for sure. The products for hydration barrier are perfect for me"
— Nataly
"I am a beginner and have congestion and breakouts. This has made it easy for me to understand why it works"
— Kaiya
A Note from Kris
“For the first time in my adult life, I don’t reach for foundation in the morning.”
My name is Kris and I created Sorrel & Co with my oldest son Connor. I bring thirty years of “just okay” skin — eczema, persistent acne, breakouts from hotel sheets. Connor brings the science (microbiology) and the business. We live in Montana.
I had no idea fragrance was an irritant, or that most products were underdosed past usefulness. Now I read the ingredient list before the marketing copy. That’s the thesis behind Sorrel.
Sorrel & Co · Billings, Montana
Read the full story →