Because you read the ingredients first
Researched Skincare for Real Skin
We read the research on every skincare ingredient — so you can stop guessing what to use and start with what will actually work.
You know your skin
Start with your skin challenges
Or read about the most common skin challenges
Breakouts & Acne-Prone
Fine Lines & Firmness
Dark Spots & Uneven Tone
Redness & Sensitivity
Dry & Sensitive Skin
Meet Our Founder
“After 30 years of being frustrated and never knowing why a skincare product didn't work, I finally read the research and found out. Now I want to help you not be frustrated too. Let's change skincare together.”
— KrisHow Sorrel works
A better way to healthy skin
1
Identify your skin challenge
We start with what you're experiencing.
2
Understand the research
We review the evidence and key ingredients.
3
Follow a simple routine
We recommend what your skin actually needs.
4
Join the community
Together we can help people not have the skin frustrations we have all had.
Choose your skin challenge
What's your biggest skin challenge?
Pick your challenge and we'll show you the research-backed routine that can help.
Breakouts & Acne-Prone
Fine Lines & Firmness
Dark Spots & Uneven Tone
Redness & Sensitivity
Dry & Sensitive Skin
Not sure what your skin challenge is?
Make a Skin Plan for your skin challenges →why sorrel
Skincare should be simple, not confusing
Research-Based
We read the research so you don't have to.
Direct Founder Support
We read every email ourselves and want to change skincare with you.
Curated With Purpose
Every product earned its place in our own routines first.
Simple Routines
Built around your challenge, not a twelve-step ritual.
“For the first time in my adult life, I can skip concealer.”
My name is Kris, and I started Sorrel & Co with my oldest son, Connor. I spent thirty years with skin that was only ever just okay - dryness, redness, breakouts I could never quite explain. Connor brought the microbiology, I brought the life experience, and we read the research together until it all finally made sense. Inspired by Montana.
As seen in our community
Real People. Real Results.
"I'm a beginner with oily skin that reads the ingredients first. I think Sorrel & Co is on to something"
— Trina
"Sorrel & Co is helping me find how to deal with fine lines and skin firmness"
— Ara
"I am one of those that reads the labels for sure. The products for hydration barrier are right for me"
— Nataly
"I am a beginner and have congestion and breakouts. This has made it easy for me to understand why it works"
— Kaiya