SORREL CREATORS RESOURCES
What you get when you’re in
Fifty creators, run personally by the founders. Here is everything that arrives when you’re accepted — before you’ve posted a single thing.
FIRST, THE BOX
Your welcome kit
You take the Skin Plan, and we ship you your own routine — the products your skin actually needs, not a random sampler. Inside the box: a handwritten note from Kris, and a few things to wear and use.
The point: everything you say about the products is yours, from your own bathroom shelf — not ours.
THEN, THE TOOLKIT
Everything you need to share with confidence
The claims guide
What you can say and what you can’t, in plain English — with word-for-word swaps. Ten minutes of reading that keeps you and your audience safe. Most programs hand you rules; we hand you a translation.
The brand on one page
Who Sorrel is, how we speak, and how to talk about us — one page, not a forty-slide deck.
Five ready-to-film prompts
Your first month of content, un-blanked: hooks, structure, and the honest-claims check for each. Your voice, our starting points.
Imagery, ready to place
Product photography and brand assets in one folder. Real photography — no AI faces, ever.
Your link and dashboard
One personal link, tracked honestly. Your dashboard shows your rate, your referrals, and your running total — every number, always visible, before and after you commit.
A direct line
Questions answered by a person, not a portal. Send a draft when you’re unsure about a claim — we answer fast, because a one-day delay beats a takedown.
A PEEK INSIDE
Don’t take our word for it
Samples from the actual kit — the same pages accepted creators receive.
FROM THE CLAIMS GUIDE — WORDS AND SWAPS
| Never say | Say instead |
|---|---|
| treats, cures, heals | visibly improves the look of |
| acne | breakouts, breakout-prone skin |
| anti-aging | for the look of aging skin |
Why it matters: skincare is cosmetic, not medicine — describing what skin looks like keeps every post honest and legal. The full guide has the complete tables.
FROM THE BRAND ONE-PAGER
“Read the ingredients first.”
The whole positioning in four words. How we speak: specific over superlative — we say what an ingredient does and at what concentration, never “miracle” or “holy grail.” Teaching before selling: every post teaches something true before a product appears. It’s why we’ll choose you.
PROMPT 1 OF 5 — READ A LABEL WITH ME
“Grab whatever cleanser is in your shower. The first five ingredients tell you almost everything.”
Pick any product you already own — not one of ours. Read the first five ingredients aloud, in plain words. Point out one thing the marketing says that the label doesn’t support. Close with why you only work with brands that put the research on the page.
Watch for: you’re teaching label literacy, not attacking a brand — never name the competitor.
FROM THE ASSET FOLDER — READY TO PLACE
Product photography for every product and routine — yours to place the day you’re accepted.
EVERY MONTH
A creator email from Kris — what’s working across the program, whose content stood out, and what’s coming. Recognition from a founder who actually watched your post, not a leaderboard. There are no leaderboards here, on purpose.
Sound like the kind of support you want?
The application takes about five minutes. We read every one and reply within 48 hours — from a person, not a system.
APPLY NOW